Privacy Policy

1) Who we are & what this policy covers

Asatheory (“we,” “us,” or “our”) operates asatheory.org, a US-focused affiliate website that provides editorial content about online casinos, iGaming platforms, and related gambling topics. We review and compare online casino sites, bonuses, games, and payment options, helping players make informed decisions about safe and responsible online gaming.

This Privacy Policy explains what information we collect, how we use it, your privacy rights, and how we protect your data when you visit our website.

2) What we collect

We collect only the information necessary to operate the site, deliver content, and measure engagement.

Contact details

• We do not have a newsletter or contact form, so we do not collect personal contact information directly.

Browsing and device data

• IP address, browser and device type, operating system

• Pages visited, links clicked, and referrer URLs

• Approximate location based on IP

• Cookie IDs or unique identifiers

Cookies and trackers

• Analytics cookies for site traffic and performance

• Advertising cookies for personalized or capped ads

• Affiliate tracking parameters (UTMs, click IDs) to credit referrals

• We do not collect sensitive categories like financial account numbers, Social Security numbers, or health information.

3) How we use information

We use your information to:

• Operate and maintain the website

• Prevent abuse, fraud, or spam

• Measure traffic and engagement

• Improve our content and user experience

• Personalize or cap ads

• Attribute affiliate commissions when users click or convert

Since we do not offer a newsletter, we do not send promotional emails.

4) Cookies & tracking

Cookies, pixels, and affiliate parameters help us understand traffic, improve the site, and attribute referrals. You can manage or block cookies using your browser settings.

To exercise US privacy opt-outs, including “Do Not Sell or Share” requests, email us at [email protected]. We also honor Global Privacy Control (GPC) signals where feasible.

5) Advertising, analytics & affiliates

We may use:

• Analytics services to track site performance (e.g., Google Analytics)

• Advertising networks to deliver and measure ads

• Affiliate networks to track clicks and conversions

Outbound affiliate links may include unique IDs so we receive a commission when you click or complete a transaction. This helps support the site at no extra cost to you.

6) Sharing of information

We may share information with:

• Service providers: hosting, analytics, anti-abuse

• Ad and affiliate partners: to measure campaigns and attribute referrals

• Legal or regulatory authorities if required

We do not sell personal information for money. Sharing may occur for cross-context behavioral advertising or measurement only.

7) Your privacy rights (US states)

California (CPRA)

• Right to know, access, correct, delete, and portability of your personal information

• Opt-out of sale or sharing for advertising

• Limit use of sensitive personal information (we do not use sensitive PI)

• Non-discrimination for exercising privacy rights

Virginia, Colorado, Connecticut, Utah

• Access, delete, correct information (where applicable)

• Opt-out of targeted advertising

• Right to appeal denied requests

Exercising rights
Email [email protected] with your request. Include verification details. For appeals, write “Appeal” in the subject line.

8) Data retention & security

• Analytics data: up to 24 months

• Server logs: up to 12 months

• Security: HTTPS, access controls, and regular updates

• While we take reasonable steps to protect your data, no system is perfectly secure

9) Children’s privacy

This site is not directed to individuals under 21. Minors should not use the site or submit information.

10) Third-party links & disclaimers

Our site contains links to external websites, including online casinos and affiliate partners. We are not responsible for their privacy practices; please read their policies before submitting information.

11) Changes to this policy

We may update this Privacy Policy from time to time. We will update the “Last updated” date and post the new version on this page.

12) Contact

Email: [email protected]

13) Not legal advice

This Privacy Policy is for informational purposes only and does not constitute legal advice.